.............Program for MiniSeminars on e-Commerce and Markets:

Welcome your sessions on mini seminars:
- Theme: e-commerce and the internet.
- Duration two hours, divided into 5 x 20 minute sessions
+ 20 minutes for questions and answers.
- Registration: NOK 250,- / person.
- Litterature can be ordered directly from www.amazon.co.uk for speedy delivery.

Programme:...................................................................................... Litterature ..Duration..

• The road to e-Commerce:
20 min
....The world is flat, av Thomas L. Friedman
.....- Up the value chain
.....- Why does it work?
.....- World economy with a future.
• Trends and target groups:
20 min
....Trends av Tom Peters & Martha Barletta
.....- Targeting women.
.....- Targeting seniors.
.....- Shift in buying power?
• Internet stores - only possibilities: 20 min
....osCommerce: Professional Edition by David Mercer
.....- Freeware and osCommerce:
.....- The building blocks:
.....- Price and cost
• Two case studies 20 min
....Running an internet store by Tor Moltu
.....- Internet stores in general:
.....- www.renerevann.no:
.....- www.google-store.com:
• Search engines and products:
20 min
....Winning results with Google AdWords av Andrew Goodman
.....- Search engines in general.
.....- The search engine Google
.....- Google AdWords
• Questions and answers :...
20 min
.....- You talk - We listen
CV for Tor Moltu:
© Tomo Trading - Tor Moltu - Fosseveien 8-12 - 1792 Tistedal - Halden, Norway

Phone: (+47) 416 73 666 • e-mail: tor@tomotrading.no
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