.............Program for MiniSeminars on e-Commerce and Markets:
Welcome a series of mini sessions - mini seminars:
- Theme: e-commerce and the internet. Topics adressed are such as Why people shop on the internet, Different target groups, such as why Women and Senior citizens are viable targets. What are the building blocks in an inernat store. We use osCommerce as a case study. Here we run three separate shops and have drawn some experience. Then it is a question of search engines and that of being found on the net.
- Duration two hours, divided into 5 x 20 minute sessions
+ 20 minutes for questions and answers.
- Registration: NOK 250,- / person.
- Litterature can be ordered directly from www.amazon.co.uk for speedy delivery.
Welcome a series of mini sessions - mini seminars:
- Theme: e-commerce and the internet. Topics adressed are such as Why people shop on the internet, Different target groups, such as why Women and Senior citizens are viable targets. What are the building blocks in an inernat store. We use osCommerce as a case study. Here we run three separate shops and have drawn some experience. Then it is a question of search engines and that of being found on the net.
- Duration two hours, divided into 5 x 20 minute sessions
+ 20 minutes for questions and answers.
- Registration: NOK 250,- / person.
- Litterature can be ordered directly from www.amazon.co.uk for speedy delivery.
| Programme:...................................................................................... | Theme | ..Duration.. |
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| • Why internet trde: |
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20 min |
| .....- Up the value chain - Why does it work? |
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| .....- A World economy with a future. |
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| .... | ||
| • Trends and target groups: |
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20 min |
| .....- Targeting women.- Targeting seniors. |
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| .....- Shift in buying power? |
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| .... | ||
| • Internet stores - only possibilities: |  |
20 min |
| .....- FreeWare and osCommerce: - What you get and how it works. Also look at The building blocks of any internet store: |
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| .....- Price and cost What does it cost tp run an internet store. | ||
| .... | ||
| • Two case studies |  |
20 min |
| ....Running an internet store..- Internet stores in general: | ||
| .....- www.renerevann.no and www.google-store.com: | ||
| .... | ||
| • Search engines and products: |
 |
20 min |
| .....- Search engines in general. What they do and what they are looking for and registering. What is free and what is not. Here the terms "Organic" and "Adwords" are the key words. |
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| .....- The search engine Google has over 80% market share, so it is natural to focus on Google and what it does. | ||
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.....- Google AdWords is Googles solution to paid advertising. What does one do and what results can one expect. |
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| • Questions and answers :... |
20 min |
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| .....- You talk - We listen | ||
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© Tomo Trading - Tor Moltu - Fosseveien 8-12 - 1792 Tistedal - Halden, Norway
Phone: (+47) 416 73 666 • e-mail: tor@tomotrading.no |
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| Page name: "Seminars & sessions". | | SiteMap | | |||
